We live in a world where every person who has touched a computer in the last decade knows what social media is and can typically come to the conclusion of what is means to market on social media. However, we also live in a world where many people — even in our industry —don’t know what content marketing is. More times than not it is assume that content marketing is a counterpart to social media marketing, but that is not entirely true. Let’s clear the confusion and learn how they truly fit together. First...
Social Networks have changed how businesses interact online and the way marketing strategies are carried out. When used correctly, Social Networks can tremendously improve the quality of generated leads. There are many social networks that are improving B2B social media marketing solutions, the following are the most popular: Twitter Facebook YouTube Linkedin Pinterest Google+ BASICS OF B2B SOCIAL MEDIA B2B spending is projected to double over the next 5 years. In fact spending is expected to reach $4.8...
When I tell people that I’m a Twitter fanatic, there’s one question they always ask me: “What do you use Twitter for?” They don’t understand why I’m interested in “tweets” from others and what they are doing. Then they proceed to tell me how they don’t have time to tweet every move they make or to monitor another social media network. Usually I just smile and shrug, fake apologizing that “Yeah, you’re right, I’m a nerd with lots of...
