You worked hard to create your brand. You designed a logo, wrote a tagline, defined your audience and so much more. That’s why it’s so important to protect it and make sure it’s working for you, not against you. By monitoring what others are saying about you, you are able to collect valuable feedback that will help you adjust your brand in order to align its benefits perfectly with the needs of your audience. Why monitor my reputation? Your consumers’ opinions, thoughts and words can spread like wildfire,...
How much value do you place on your company’s reputation? Our reputations help us in more ways than one; to get work, make money and become more influential in our targeted industry. Not to mention, a good reputation is something you can be proud of and something that will make you feel good. reputation management has evolved over the last 5 years due to internet and social media. The concept is still the same; it is the practice of understanding or influencing an individual’s business’s reputation. Out...
