search engine optimization
for Addiction Treatment Centers
Our seasoned expertise gets you to the top of Google’s search engine results for all the right words and phrases, creating cost-effective admissions for your facility.
SEARCH ENGINE OPTIMIZATION
for Addiction Treatment Centers
Our seasoned expertise gets you to the top of Google’s search engine results for all the right words and phrases, creating cost-effective admissions for your facility.
SEO for Addiction Treatment is Our Bread and Butter
Active Marketing is a digital marketing agency, specializing in effective SEO strategies. We opened our doors in 2000 to put our clients’ websites at the top of search results for addiction treatment. Our combined expertise in both addiction treatment and SEO is what makes us your best partner for generating website leads and admissions.
Great SEO puts your website on the digital radar of your future clients. Our team of SEO experts is constantly gathering and analyzing data, testing and correlating best practices, and delivering the best results possible for our clients.
SEO for Addiction Treatment is Our Bread and Butter
Active Marketing is a digital marketing agency, specializing in effective SEO strategies. We opened our doors in 2000 to put our clients’ websites at the top of search results for addiction treatment. Our combined expertise in both addiction treatment and SEO is what makes us your best partner for generating website leads and admissions.
Great SEO puts your website on the digital radar of your future clients. Our team of SEO experts is constantly gathering and analyzing data, testing and correlating best practices, and delivering the best results possible for our clients.
What is SEO?
Search engine optimization (SEO) is a very broad term that describes the actionable steps you can take to increase your website’s visibility and inbound traffic. These steps can be organized into three general categories: on-page SEO, off-page SEO, and technical SEO.
SEO specialists strive to have your website rank competitively in search engine results pages (SERP) using techniques in one or more of these general categories. Why? Over 90% of website visits begin with search engines. People use search engines over 6 billion times per day. More and more people start their search for addiction treatment online. Your site needs a piece of that volume.
Proper SEO Brings
Your Lowest CPA
Search engine optimization is a long-game approach to building your business. There are right ways and wrong ways to go about it. When executed properly, addiction treatment centers attribute their lowest cost-per-admission to their SEO strategies.
The Importance
of Ranking
Why do search engine rankings matter? Because 75% of users don’t scroll past page one of the SERP. Also, almost 70% of users click on the first five search results. Ranking competitively on the SERP brings you more traffic, but not just any kind of traffic. Good SEO brings those in need of treatment right to you.
SEO is Not CRO
It’s important to note here that there is a distinct difference between search engine optimization (SEO) and conversion rate optimization (CRO). Think of it as two progressive phases. SEO is the first phase and is required to continuously grow your organic website traffic. SEO will bring you a significant volume of traffic, and some of that traffic is bound to convert, but the role of SEO stops at getting people to your site.
If you want to maximize the number of conversions (phone calls, VOBs, webchats, form fills) you get from your website traffic, there is the second phase called conversion rate optimization, or CRO. Due to the objective, data-driven nature of CRO, you must have the critical mass of traffic to reach statistical significance. We are not suggesting that you stop your SEO efforts and solely focus on CRO. We are saying that you can’t have great CRO without great SEO.
SEO-Focused Content Marketing
A strong content marketing strategy can significantly increase admissions to your addiction treatment facility by focusing on SEO at every step of the process. Here are some of the most important things your SEO specialists should do to increase your traffic and conversions:
Invest Time into Keyword Research
Keyword research is the base of every part of content marketing – keywords still drive traffic. But, because Google’s algorithm is so advanced, people don’t search for one keyword anymore; they rely on natural phrases in their search. The growth of natural language searches resulted in the top traffic-producing keywords (really key phrases) being over four words long and increasing.
Create Quality Content
Consistently adding or updating content on your website tells Google you are serious about being a current resource to its search users – so Google moves you up the search results. If your content is good enough, you reuse the content in effective ways off of your website.
Build Backlinks
Backlinks might be the hardest, but most important, part of your SEO strategy. A backlink is another website linking to a piece of your content. Quality backlinks signal to Google that your content is relied upon and relevant. It’s estimated that over 30% of your SERP position is based on your backlinks.
Promote Content with Social Media Marketing
Social media marketing supports SEO and branding. social media links and shares get your content in front of more people looking for addiction treatment and a life of sobriety. Along with content creation, social media marketing helps establish your brand.
Active Marketing: Proven Experts in SEO for Addiction Treatment Centers
We have changed our clients’ business models with the success we’ve had with SEO. Active Marketing has been delivering quality SEO to addiction treatment centers for more than 15 years. We understand the ins and outs of getting your facility’s website to rank in search engines. We provide the transparency for you to stay up to date with your website’s growth and make expert recommendations for your unique brand’s growth.
We’d love to talk to you more about your treatment center’s potential for generating admissions from your website.
Give us a call today: 1 (877) 850-7177
Active Marketing: Proven Experts in SEO for Addiction Treatment Centers
We have changed our clients’ business models with the success we’ve had with SEO. Active Marketing has been delivering quality SEO to addiction treatment centers for more than 15 years. We understand the ins and outs of getting your facility’s website to rank in search engines. We provide the transparency for you to stay up to date with your website’s growth and make expert recommendations for your unique brand’s growth.
We’d love to talk to you more about your treatment center’s potential for generating admissions from your website.
Give us a call today: 1 (877) 850-7177