Website Design For
Medical Devices
A website is the digital representation of your brand. 70% to 80% of people check out the websites of small businesses before making a purchase. A bad website is just as likely to chase away customers as a bad product.
Learn about the most helpful tips to help you create, maintain, and sustain a good website that helps you sell medical devices.
Website Design For
Medical Devices
A website is the digital representation of your brand. 70% to 80% of people check out the websites of small businesses before making a purchase. A bad website is just as likely to chase away customers as a bad product.
Learn about the most helpful tips to help you create, maintain, and sustain a good website that helps you sell medical devices.
Introduction
A website is a digital storefront. A website is the digital representation of your brand. This means that a terrible website can be a terrible representation of your brand because it is just as important as the physical representation. Some people might even argue, rightly so, that a digital representation should be taken more seriously than a physical representation.
Studies have shown that 70% to 80% of people check out the websites of small businesses before making a purchase.1 If a website is the first point of contact between your brand and a potential customer, then it really must be taken as seriously as possible. A bad website is just as likely to chase away customers as a bad product or service.
The message here is simple:
You need a website to sell your medical devices better. And, you need that website to be good.
We’ve gathered information to help you understand the most crucial parts of marketing with your website design to increase traffic to your website, increase brand awareness, and increase sales!
100,500
words consumed by US citizens every day
100,500
words consumed by US citizens every day
A Responsive Website for Medical Devices
Responsive web designs can be very helpful to your website in terms of how it looks and how much time people spend on your website. A responsive web design is mobile-friendly and allows the website to be easily viewed on large and small screens.
As defined on WebFx, “Responsive design is a way to put together a website so that it automatically scales its content and elements to match the screen size on which it is viewed.” With responsive web designs, you do not have to worry about if an element (like a picture) on the website is too big or too small for the screen it is being viewed on.2
Even better, responsive website designs eliminate the need to have two separate websites for mobile use and desktop use. The presence of a responsive website means that you have one flexible design that can be adjusted to be viewed by all of your customers.
The core objective of responsive web designs is to ensure that the overall user experience on your website is good, and that means visitors can stay much longer.
Why Is A Responsive Website Important?
It Is Great For Mobile Devices
There are more mobile device users in the world than there are desktop users. Statistics by Oberlo reveal that global smartphone users are around 3.5 billion in number.
It would be a major mistake to operate a website to sell medical devices that does not consider this large audience. By having a responsive website, you’re effectively putting your brand in a position to serve anyone on a computer, mobile phone, or tablet, which ultimately leads to an increase in traffic.
3.5 Billion
global smartphone users
3.5 Billion
global smartphone users
The User Experience Is So Much Better
79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again.3Statistics like this serve to remind every smart business of the need to provide a seamless user experience for all website visitors.
If viewing your website on a mobile device takes too long to load or causes discomfort in some other way, then you’re very likely to lose out on visitors which would go on to harm sales.
- Dissatisfied shoppers are less likely to buy from the smae site again 79%
Search Engine Optimization Reasons
Google is all about the individual user, and this ‘user-focused’ vision affects all of Google’s policies. Since responsive websites will naturally be more preferred by people, Google is more likely to move your website up in the Search Engine Result Page (SERP).
Asides from the already mentioned reasons, having a responsive website can save you a lot of money considering that you will not need to maintain two or more websites.
Tips for Marketing to Physicians Email
Here are a few helpful tips to help you reach busy physicians through emails;
Be Polite
Honestly, there are literally thousands of emails to read every month for most people. This significant number is already affecting how people handle their emails negatively. Most people ignore emails coming from unknown contacts.
The first rule of email marketing is to be polite. This may even involve getting permission from the email account holder before sending the initial mail.
Provide Great Content In Your Emails
This is a no-brainer. Let your emails contain the most relevant information to your subscribers.
Use A Catchy Headline
The email headlines determine the rate at which recipients of your emails read what you’ve prepared. Make the headlines attention-grabbing, simple, and enticing.
Search Engine Optimization For Selling Medical Devices
Search Engine Optimization (SEO) is crucial to every business with a digital presence. Without SEO, your website will not be easily discovered by anyone browsing the internet.
SEO should be part of the website building process, much in the way concrete is part of a building process.
Seatch Engine Optimization For Selling Medical Devices
Search Engine Optimization (SEO) is crucial to every business with a digital presence. Without SEO, your website will not be easily discovered by anyone browsing the internet.
SEO should be part of the website building process, much in the way concrete is part of a building process.
Build an SEO-friendly Website
You need an SEO-friendly website to sell medical devices to more people.
– Bowler Hat4
In building an SEO-friendly website, you will need to consider many things. Here are some of the most important things to consider:
Technical SEO
Technical SEO is about helping search engines access, crawl, interpret, and index your website without difficulty. Technical SEO has nothing to do with the content you put up. Technical SEO is only about improving the structure of a website so that it is easier for search engines to work with.
Technical SEO is very important because it provides a good structure for your content to live in and the kind of structure people want to visit all the time.
The Technical SEO process involves many more subtopics, including crawling, indexing, Javascript, URL Structure, Domains, Hosting. These subtopics given here are not exhaustive.
Google Search Optimization
Search engine optimization is more popular in connection to Google. That’s because Google receives the largest share of internet searches.
Google SEO drives at improving your ranking on Google’s search engine result page. Your brand has a much higher chance of increased traffic if people see your website to sell medical devices on Page One of Google SERP.
Keywords are considered very important (if not the most important) in Google on-page SEO. High ranking websites do their best to insert the most searched keywords into the actual content. Although keywords are an essential part of SEO, it is not the only thing to consider when you need a full SEO strategy.
It is also important to note that Google is not the only search engine that can grow your business. Yes, it is the most important, but you can leverage traffic from other search engines like Bing and Yahoo.
Google Snippets
“Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query.”
– Backlinko.5
Content that pops up in Google Snippets is automatically extracted from web pages in Google’s index. Google Snippets provide a way to get more clicks from organic search results. Search Engine Land reports that Google featured snippets get approximately 8% of all clicks. 5
Of course, ranking as a featured snippet will require creating content that answers a question that is often asked by internet searchers.
CRO for Selling Medical Devices
Conversion Rate Optimization (CRO) is simply the rate at which visitors to your website convert. CRO is the website visitors who take the steps of purchasing a product or signing up for periodic newsletters.
Conversion rate optimization is seen differently depending on what marketing goals you set for yourself. To calculate the conversion rate, you divide your number of conversions by your number of visitors. Multiply the result by 100, and you have your conversion optimization rate.
For instance, some people might view more e-mail sign-ups as a positive, and that means well for their conversion optimization rate. You might measure your CRO in terms of how many actual sales are made from people who visit your website.
Whatever marketing goals you want to achieve with your website, a good CRO for selling medical devices is dependent on some key factors:
Make Buying Medical Devices Easy
Making the purchase of medical devices easy on your website addresses much larger issues – navigation, branding, and functionality.
In an article written by Neil Patel, “How Loading Time Affects Your Bottom Line,” a strong connection was drawn to increased page abandonment rates and page loading time. If your website takes too long to load, more visitors will leave without making a purchase, and that affects your conversion rate.
To make buying medical devices easy, you will need to ensure that your website quickly loads with properly branded and user-friendly designs that capture the visitor’s attention. Functionality is key because it covers areas such as site security and operational issues.
Use Google Analytics To See Where Your Visitors Spend Their Time
Attempts to have a higher conversion rate can fail if you can not identify where the problem is specifically. CRO strategies must be specific because it saves you a lot of time and money.
That’s what Google Analytics is great for – giving you information about how visitors use your website. As an example, suppose you have a high exit rate problem. You discover that visitors leave when they access a particular page. Google Analytics can help you identify that problem by highlighting what that particular page is.
In the same vein, Google Analytics can show you what part of your website is garnering attention. You can then use this information to further identify what you’re doing right with that page and replicate it on your other webpages.
Make Sure You Have A High Clickthrough Rate (CTR) On Your Calls-To-Action (CTAs)
Having a low clickthrough rate on CTAs can be a big bummer. Big enough to significantly affect conversion rates.
A heatmap report for your landing page should ideally display yellow or white on your CTA. When it’s blue or is not colored at all, it means few persons are clicking on that action button.
One of the most common causes of low CTR on call-to-action is a lack of visibility, which is often caused by too much information or bad designs.
Doing The Best With “Product Detail Pages”
If you are reading to learn this much about websites to sell medical devices, then it means you really are interested in the “selling” part. This means you are looking to see clearly from the perspective of the buyer. Only when you understand what your buyers want can you sell to them.
Online shoppers are very concerned about information on the products or services they wish to purchase. This means that you need to make information to your customers simple and readily available. This what a Product Detail Page is for.
A product detail page is a web page on an eCommerce website that displays information about a particular product. Product detail pages are essential because they are pretty much the last thing standing before a sale is completed. If a product details page is riddled with problems, the visitor becomes unsure of the product and will very likely refuse to make a purchase. Data by Shiprocket reveals that 98% of shoppers refuse to purchase if information about the product is incomplete or incorrect.
- Shoppers refuse to purchase if product information is incorrect 98%
Tips For Marketing Medical Devices With Product Details
Here are a few tips for a great product details page;
- Give the most information without visually overwhelming visitors. Research on what information the average buyer is concerned with and focus more on providing that information.
- Your product title should be big, easy-to-find, and specific.
- Use high-quality images to display your products. Images taken from different angles what great too.
- Use carts to save visitors buying choices for when they come back later.
- Include options for visitors to read positive feedbacks from customers who have made purchases.
Finally, Let Your Website Look Great
Good-looking website designs sell stuff because they look good. Think of a good-looking website like a brand new limousine; you are in it because it looks good and it’s got great accessories.
Branding is key to all types of businesses. The designs, the logos, the imagery should all be professionally designed to capture the viewer’s attention and communicate your brand vision and identity. If you are confused about what type of branding works, take time out to research companies with great-looking websites like Samsung, Nike, and competitor websites too.
Your website should have the following pages;
Landing page
About Us
Products/Services details page
Sitemap
Contact Us
Terms of use
Privacy Policy
Active Marketing: Proven Game Changers
Active Marketing has transformed addiction treatment businesses with our strategic horsepower. We have proven experience developing and executing marketing strategies that get your brand’s best messaging in front of the right people at the right time and place.
Our impact on our clients’ bottom lines changes the way they do business. We’d love to talk to you more about your potential.
Give us a call today: (877) 8145716
Active Marketing: Proven Game Changers
Active Marketing has transformed addiction treatment businesses with our strategic horsepower. We have proven experience developing and executing marketing strategies that get your brand’s best messaging in front of the right people at the right time and place.
Our impact on our clients’ bottom lines changes the way they do business. We’d love to talk to you more about your potential.
Give us a call today: (877) 8145716
Resources
- https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics/
- https://www.webfx.com/web-design/why-responsive-design-important.html#:~:text=Responsive%20design%20can%20help%20you,your%20rankings%20in%20search%20engines.
- https://neilpatel.com/blog/loading-time/
- https://www.bowlerhat.co.uk/seo-packages-choose-wisely
- https://backlinko.com/technical-seo-guide