There are many people who become web designers and do decent enough work to get by. However, there are certain traits that make up a GREAT web designer, and these traits set them apart from designers who just do mediocre work. Read on to learn about the traits that separate the designers who do a job from the ones who set a design precedent. What Should a Web Designer Know? Many web designers have a knowledge not only of the creative side of web design, but also the technical, program side. This knowledge...
Going to conferences is a great way to network, especially for online marketers who may not have as much face-to-face interaction in their daily work life. Why though, would a company like us choose to go to Innovations in Recovery, a conference dedicated purely to the addiction treatment industry? Easy: We’re the leader in addiction treatment marketing. We know the strategies and techniques that will take an addiction treatment facility’s marketing to the highest level and give them the success they...
Content Marketing and SEO Defined Content Marketing is any marketing technique that involves creating and distributing high quality and valuable content with the purpose to attract, interact with and acquire new prospects and customers. SEO (Search Engine Optimization) is all things marketing with the purpose to drive more traffic to one’s website or page in conjunction with grabbing a higher page ranking in the search results. Is Content Marketing The Next SEO? In this piece, I will be discussing whether...
Why Do These Funny, Creative Print Ads Work? Every advertiser dreams of creating an advertisement that goes viral. We all know that funny and creative advertisements grab attention. If people respond to your ads with laughter or emotion of any sort really, they are more than likely going to respond back and share with other like-minded people. social media is huge in this process because websites like Facebook, Twitter, and Google+ make this easy and fun. Let’s further our exploration on why these...
Much like a fictional character in a play, book or movie; a buyer or Customer Persona is a “fictional” representation of your target market or audience. The marketing persona plays a role in order to better inform your marketing team on how to promote your product. This piece will walk you through how to create a persona, the benefits of it, the best practices of using the persona, and the purposes of having one. The Purpose of a Marketing Persona Your personas should be based off of qualitative and...
What makes a landing page awful? There are some aspects of awfulness that are simply no-brainers. Inconsistent typography, a clashing color palette and illegible copy are some awful design practices that seem obvious to most. However, more subtle issues can easily be overlooked and push your landing page into the dreaded awful category. Let’s avoid that. Read on my friend. Call Credit RX 1. Just plain awful This header looks like a bad infomercial threw up on it. I have no idea what is going...
