Now That You Are Driving Traffic Creating a focused, engaging landing page is just the first step in growing your customer base. Next, you must start converting visitors into leads, but luckily there are several strategies to convert interest into sales. You may be doing some of these, But are you doing all of them? or doing them right? Exclusivity Creating a feeling of exclusivity can prompt visitors into action, especially if they feel that the offer is specifically tailored to them. Work to create an...
Great SEO Means a Solid Strategy Solid SEO strategy simply can’t be ignored in today’s content driven marketing landscape, but putting all of your eggs in the SEO basket can be a major misstep, especially when your SEO isn’t earning its keep. If you’re overly reliant on SEO and not seeing the success you want, you may need to diversify your marketing strategy. But how can you tell if your SEO plan is failing? Read below for ten tell-tale signs of a failing strategy. Copycat Content...
Concentrate on Ease When Designing Your Landing Pages If the Internet is a superhighway, then your landing pages should be a welcoming rest area, a place where visitors can get what they need quickly and easily. Creating a well focused landing page is a crucial step to any marketing campaign. Conversely, a cluttered or hard to navigate landing page will deflect potential customers quickly before they have a chance to learn more about your product. Read on for four must-do steps to creating a focused,...
Why Pay-Per-Click Marketing Matters Pay-Per-Click (PPC), when executed correctly, can be a great way to direct traffic to your website. PPC satisfies the needs of people searching for something in particular, search engines and those who choose to advertise online. It is a fact that people are more likely to click on a paid advertisement than not. This piece will discuss pay-per-click Marketing and the common mistakes that marketers make time after time. Read further to boost your PPC strategy and avoid...
The SEO Game Has Evolved In the past several years, the SEO game has gone through some major changes. One of the latest trends buzzing for businesses looking to improve their search rankings is a concept called “co-citation.” So what is co-citation, and why does it matter? Most importantly, how can you and your business leverage this tool to your advantage? Co-Citation: What It Is Co-citation may sound complicated at first glance, but it’s a fairly simple way of privileging Internet...
Social media has entered the mainstream market and doesn’t seem to be leaving anytime soon. It has forever changed the way we as marketers do business now. This can turn into a really good thing, as social media has revolutionized the way clients and prospects are able to interact and engage with a company. However, marketing on social media requires the right strategy and skills not just in social media, but in holistic marketing. Although it may seem appealing to have a specialized social media agency,...
